the big blog company

Last night a Geek Dinner was held in London at the ‘Texas Embassy’ at Trafalgar Square, attended by over 200 people and with the guest of honour being none other than Microsoft’s A-list blogger, Robert Scoble.

After everyone had gorged on Tex-Mex food, he talked about how blogging has significantly changed the way that Microsoft develops its products by giving their people the ability to explain what they are trying to do and quickly get useful feedback from users.  He also described how Microsoft’s ‘chain of command’ protected MS in-house bloggers from undue pressures from vested interests in the company, enabling people like Scoble and others to become very credible sources and thereby putting a human face on the corporate leviathan from Redmond. All in all, an interesting event.