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the Big Blog Company | Will GM’s Bob Lutz respond to a critical Instalanche?
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
January 12 2005
Will GM’s Bob Lutz respond to a critical Instalanche?
Jackie Danicki • Blogs & Blogging • Company blogs 
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Despite Bob Lutz’s blog (discussed previously here), Instapundit doesn’t think General Motors actually gets blogs, saying:

[A] company as big as GM doesn’t get anything that fast.

Based on how Michael Wiley, the guy in charge of GM’s blogs, reacted when offered some constructive advice on the Smallblock blog, and based on all the things that need to be changed or improved on GM’s blogs, I agree with Glenn’s assessment. I have a feeling that GM got some advice from PR people who claimed to know all about blogging, and it wasn’t all good advice and they left a lot of stuff out - probably because they’re not as clued up as they think. Aside from that, Glenn links to a troubling - though, sadly, not surprising - incident recounted in the Wall Street Journal:

A Texas computer consultant said he stumbled upon photos of a silver-blue Z06 on the Internet and posted them that afternoon on a Corvette online discussion forum he frequents. Five days later, on Nov. 14, two men from Securitas, GM’s contract security firm, knocked on the door of his Houston home demanding to know who gave him the pictures. He said he refused to let them in, and their parting shot was “We’ll see you in court.”

As soon as the security men left, the 36-year-old computer consultant, who requested his name not be used, posted details of the visit from the “two goons,” as he described them, on two Corvette Web sites. He also posted scanned images of their business cards.

As Instapundit says, a company that gets the internet (and, I would add, the conversations going on in the blogosphere and how to take part in them) doesn’t pull stunts like that. How Lutz reacts to being Instalanched on this one will also be a pretty good indicator of whether or not GM understands that not taking part in the conversation doesn’t mean the conversation isn’t happening anyway. Let’s see if Lutz responds, from the show floor or elsewhere, and how long it takes him.

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