The World Association of Newspapers is having a conference in Prague in November, expecting around 300 delegates from the news industry. Some of them may arrive with a clue, but will any of them leave with one?
The WAN’s director of communications, Larry Kilman, says in a dotJournalism piece entitled How to make money from online news:
Newspapers have enormous amounts of content which they poured onto the internet - and then realised they were pouring away their most valuable asset without any revenue.
Oh, like the Guardian has done, with huge success?
Many are now finding out how to go backwards and get the content paid for.
Going backwards? You got that right.
The conference will examine a lot of strategies that are working in different markets.
Huh. I wonder if the WAN would like to share with the rest of the world what these strategies are that are “working” in multiple markets - or any markets for that matter. I guess it depends on what you mean by “working,” and for whom it is supposedly doing so. Somehow, I seriously doubt that Kilman’s definition is the same as ours…