One of my guilty pleasure reads is Popbitch. The massively popular celebrity gossip website also has thousands of subscribers to its weekly e-newsletter. But dayum, that site shoulda been a blog. (Note to self: Write a case study of Popbitch and why the site would be so much more valuable as a blog.)
Neil Stevenson, former editor of British style mag The Face and the once-anonymous brain behind the Popbitch empire, knows how he would have used a blog back when he was starting out in journalism:
If I was starting again now, banging my head against the walls at dance magazines, I would definitely start a weblog. At least that way you have examples of your voice, opinions and writing skills out in the public domain and you don’t have to struggle to get clippings.
To put that a slightly different way: Journalists - aspiring or otherwise - who blog are not giving away content ‘for free’. They very much see the returns when it comes to visibility, contacts, opportunities, and the chance to strut their journalistic stuff without having to seek permission from an editor to go ahead and write that opinion piece on whatever issue of the day is on their mind.
Link via Neil McIntosh, deputy editor of the Guardian Unlimited and dedicated blogger.