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August 21 2004
Saturday
Truth in Public Relations
Adriana Cronin-Lukas • Marketing & PR 
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Uninstalled reveals that the September issue of Maxim magazine includes a short feature on When PR Goes Wrong.

The centrepiece of this feature is the complete text of a letter to editor Alex Strauss, sent by a certain New York PR agency on behalf of the Smithsonian Institution. Here’s the key section of the letter in question:

“Now that baseball season is in full swing, it is the perfect time to inform your readers about this exciting exhibition at the Smithsonian Institution. If there has ever been a museum exhibition to highlight in [TRASHY MEN’S PUBLICATION], Baseball As America is it. Please let me know if I can provide any additional information or visuals.”

The Maxim article includes the name of the agency… I guess we’ll just have to wait for the September issue.

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