Kyle Wingfield has a go at the increasingly noticed issue of business blogging in Wall Street Journal Business Europe.
He coins a wonderful analogy of what it must feel like for companies toying with blogging:
This may feel a little disconcerting at first; after all, the primary way that companies communicate with the public emulates the style of television broadcasts: a one-way message sent from one source to the masses. Think of it, though, like learning to ride a bicycle: The off-balance sensation eventually will give way to a confident, even liberating, feeling that allows you to go farther, faster, than you could before.
As I already said somewhere in a comment, I think the article makes a point for business blogging without overstating it or mocking it, which is the two extremes so many mainstream commentators fall into. Oh, and I get quoted a lot…
A day earlier there has been an equally positive article on the merits of blogging for business in the FT. Here is a good summary for those without paid subscription courtesy of Niall Cook of Marketing Technology blog who rejoices in the good press FT gave business blogging:
I love the Financial Times. They always make me feel good about the crap I’ve been spouting at my ever-sceptical colleagues for the last two years.
Two mainstream business press articles on business blogging in two business days? Hm, may be blogs are, like, getting out there, like, among the business people…