I have been travelling in the US for the last week or so. It has been an interesting time for me as the experience of talking to people in America about what I do is vastly different from doing the same in the UK. To sum up, in the US people tend to first make an effort to understand what I am talking about, then ask how much? and how would you go about it technically? and what’s next? In the UK, it’s more like, hm, that’s fascinating, but… and start coming up with reasons why it’s not going to work or pointing out (correctly) that it’s going to be difficult to get paid for it.
When I set up the Big Blog Company, with Perry and David, I knew that the UK was way behind but saw it as potentially a lot more sophisticated market. With the experience of the last two years of banging the head against the wall and then going to the US, I expect to fall flat on my face any moment, as there is no wall. Go figure.
Yes, things are moving in the UK but, God, could they have been a lot further, if not for the resistance (relative to the US) to new approaches and lack of willingness to pay for knowledge. The Brits are scroungers when it comes to paying for expertise, they like to get things for free under the guise of deciding whether to buy or not. I wonder whether this is why decision making process takes six times longer than anywhere else in the developed world.
I am writing this in the States, about to get on the plane and by the time I get back, I’ll probably eat my own words. I know that there is much creativity in the UK and interesting things are and will be happening in my area of expertise. And the UK is where I have spent two years trying to get things moving, not only for blogging but for its wider applications. It would be rewarding to start seeing some serious impact.