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the Big Blog Company | tBBC client launch: Ideal Government
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
September 22 2004
tBBC client launch: Ideal Government
Jackie Danicki • Events • Projects 
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tBBC is pleased to announce the launch of the Ideal Government blog for our clients at Kable, one of Europe’s leading providers of publishing, research and events in the public sector. As the blurb says:

You’re a web user. What do you think ideal e-enabled public services should look like?

The UK is spending a lot of money and effort computerising government. Let’s get a clear idea what we want it to look like when it’s done. Dream a little, and help set out the wish list. Otherwise we might end up with something we do not want.

Ideal Government will be a four-week online brainstorming session via blog, with thousands of civil servants invited to participate. Members of the public are also welcome to have their say - as commenters and, with the agreement of the Ideal Government team, as contributing authors on the blog. In the end, the best ideas (duly credited) for how e-enabled government services should work will be sent to the Prime Minister Tony Blair, as well as other key politicos, the UK government’s new CIO, Ian Watmore, and efficiency review process boss, John Oughton.

It will be interesting to see how this experiment goes, and we are very happy to help Kable engage the blogosphere to get the ideas and input they are after. Best of luck, chaps!

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