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September 01 2004
Wednesday
Sun’s ambassadors
Adriana Cronin-Lukas • Blogs & Blogging 
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Sun Microsystems has hired the principal author of the open-source Roller Weblogger software, a move that’s part of an attempt to build closer ties with developers and customers.

Sun is encouraging use of blogs to communicate directly and efficiently with people as different as bankers and Linux users, Schwartz explains:

What better ambassadors than our own employees? And what more efficient vehicle than a network connection?

Indeed. Couldn’t have put it better myself.

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