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the Big Blog Company | Study discovers some blog readers unable to find own arse with both hands
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
July 14 2005
Study discovers some blog readers unable to find own arse with both hands
Perry de Havilland
Trackback to this post [0] author Shel Holtz misses the whole ‘blog thing’ on several levels with the following remarks:

Study participants-selected because they weren’t blog readers but were otherwise web-savvy-were taken to the blog and asked to react. Most didn’t know they were looking at a blog at all and were surprised and confused when told they were. Many said they would expect a blog to indicate clearly that it’s a blog. (As I look around the PR blogs I read, few use the word “blog” prominently in their titles, subheads, or other identifiers.)

Well Shel, that is because it really does not matter in the slightest if a person reading a blog knows they are reading ‘a blog’ rather than ‘a website’.  Frankly in a few years I expect we may stop using the term ‘blog’ in any case, not because blogs have vanished from the world wide web but rather because what we now call blogs will pretty much be the world wide web.

Also, the article says “Most participants couldn’t figure out how to navigate around the blog”.  Far be it from me to question the aptitude of the people behind the Catalyst Group Design study quoted but are they seriously saying that test subjects could not scroll down a page? What does one make of that?

Oh, and yes, I suspect within the next few years blogs are indeed going to put rather a lot of PR people out of a job, namely the ones who do not ‘get’ blogging and the implications of new media.  Sorry Shel.

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