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the Big Blog Company | “Stop selling, start giving”
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
September 27 2004
“Stop selling, start giving”
Jackie Danicki • Marketing & PR 
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Thanks to Monica White for passing along Chris Cardell‘s email newsletter, in which he reveals some lessons learnt:

The first is that in business, as in life, giving is a great experience. The second was that most businesses wait until a client or customer gives them money before they start adding value to that customer’s life. Now I say ‘Why wait’. Start adding value now and believe me, the customers will come to you.

That is a sentiment I can definitely agree with - wholeheartedly. Giving is the new marketing. More:

The irony is that if there is a secret to your success it is to stop worrying about your success and start thinking about the success of your customers and potential customers. Pay attention to their problems, their needs. Go out of your way to make their lives easier, to put a bit of joy into their lives. Will the occasional one still treat you badly? Sure but who cares. The majority will be simply stunned by the way you are so different from the masses.

Chris, you should be blogging this stuff. 

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