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the Big Blog Company | Smallblock blog redux
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
November 12 2004
Smallblock blog redux
Jackie Danicki • Blogs & Blogging • Company blogs • Products & Services • Brand blogs 
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I swear, I do read other blogs besides Tinbasher, Butler Sheet Metal‘s blog - it just happens that a lot of interesting stuff is being discussed there.

Case in point: Paul Woodhouse, Butler’s blogger/businessman extraordinare, and I are talking to Michael Wiley, who is in charge of GM’s Smallblock blog (which we have written about previously), about what is missing from that blog. Michael seems a little defensive about the blog, but I’m sure he wants it to work as effectively as possible - so I hope he takes on board Paul’s comments and my suggestions.

If blogging for companies was a no-brainer - and we have established that it can be damned difficult to get it right without proper guidance from experts - the Big Blog Company would have no reason to exist. If experts give you free advice, it is - to put it mildly - worth hearing us out. 

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