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January 25 2005
Tuesday
Serenity blog does not take off
Adriana Cronin-Lukas • Products & Services • Brand blogs 
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Firefly is one of my favourite sci-fi series. It is not very long and so I was pleased to hear that they are making a film based on the characters, called Serenity. As I clicked through to the movie site, there is was, a link to Serenity blog in the middle of the page. My heart leaped and I followed…

But alas, although the web page looks cool enough, in a kind of understated, couldn’t-be-bothered way, the blog is a blog only in the name. It has been set up in June 2004 and the last entry (there are five in total) is from September 2004. Shame since the content is interesting. But the worst crime is no permalinks - a major omission and so the jury says this ain’t no blog. Further, no comments - how are the fans supposed to engage? Also, no links to other movie blogs or site - how is the blogosphere to get a look in? But it’s got RSS. I wonder what for…

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