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the Big Blog Company | Rules of engagement
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
September 27 2004
Monday
Rules of engagement
Jackie Danicki • Marketing & PR 
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Alan Moore of SMLXL reports from the Disruptive Technologies session at the Forecast 2005 conference that the resolve presented to the group was:

Emerging technologies will completely break down the last vestiges of mass media and mass marketing.

Further:

The issue is now, it’s not tomorrow, or next year. The issue is how then do you spend your marketing budget, how do you reach your customers, how do you differentiate in a crowded marketspace? How do you create pull to your brand?

For the answer, click here

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