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June 27 2005
Monday
RSS heads for the big time
Perry de Havilland • Syndication 
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As we have been predicting for some time, RSS syndication is heading out of the techno-geek ghetto and cruising into the mainstream.  Microsoft will be building it into their next operating system (codenamed Longhorn) and version 7 of its browser Internet Explorer (out this summer) will be following rival Firefox by incorporating easy syndication functionality. Perhaps even more importantly, the merits of on-line syndication as a way of ‘creating your own newspaper’ are appearing in the non-technical media.

Syndication is one of those things that may appear to be just a small feature until you realise that things which enhances network effects usually have an impact far greater than expected.  RSS is almost certainly going to be one of those things.

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