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the Big Blog Company | Responsible Engagement in Innovation and Dialogue
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
May 24 2005
Tuesday
Responsible Engagement in Innovation and Dialogue
Adriana Cronin-Lukas • Blogs & Blogging • Company blogs • Bloglaw 
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The following is the first section of IBM blogging policy and guidelines:

Whether or not an IBMer chooses to create or participate in a blog or a wiki or other form of online publishing or discussion is his or her own decision. However, it is very much in IBM’s interest—and, we believe, in each IBMer’s own—to be aware of this sphere of information, interaction and idea exchange:

To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. The rapidly growing phenomenon of blogging and online dialogue are emerging important arenas for that kind of engagement and learning.

To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. As our business activities increasingly focus on the provision of transformational insight and high-value innovation—whether to business clients or those in the public, educational or health sectors—it becomes increasingly important for IBM and IBMers to share with the world the exciting things we’re doing learning and doing, and to learn from others.

In 1997, IBM recommended that its employees get out onto the Net—at a time when many companies were seeking to restrict their employees’ Internet access. We continue to advocate IBMers’ responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.

Amen to that. Openness does lead to innovation and if you take care to foresee the risk and minimise it, the reward is well worth it.

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