Dissemination of information is great, but how much of it is trustworthy? [Blogs] are an interesting phenomenon, but I don’t think they will be as talked about in a year’s time.
-Mike Smartt, (now former, but not before getting an OBE from the Queen) editor of BBC News Online, 25 March, 2003
First, big media denied that blogs existed or mattered. Then we saw anger...We are starting to see bargaining as blogs are incorporated in, gingerly, by some big media. I’ve seen depression; some people I know in this business say it will never be the same (and I try to supress my grins). Acceptance isn’t far off.