We like conformity. Sadly, sometimes we confuse it with teamwork. Or much worse, we assume noncomformity to be anti-team and disloyal. The Road to Ruin. This, despite all superficial commitments to the valiant efforts of the Myerses and Briggses and Belbins of this world telling us that diverse balanced teams are good.
In something approaching real tragedy, many organisations go through a painful process of attracting and hiring people with a difference to make a difference; then spend forever driving the difference out of the person. Immensely frustrating for all concerned. Blogs can help prevent this.
We should stop thinking of blogs as just individual soapboxes, it may be the way we learnt about them, but it’s not the way we’re going to learn from them.
They’re very powerful conversation enablers; they help people express care and concern and dissent in non-threatening ways; they help avoid mutual-admiration-society selection bias; they build trust amongst teams; they exposes heresies and cancers; they prevent me (and people like me) from believing in our own propaganda.
Blogs are but one tool in helping us with those selections.
One tool. An important tool. One we did not have before.