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April 18 2005
Monday
Quote to remember
Adriana Cronin-Lukas • Marketing & PR • Quotes • Trends 
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The [ad] industry’s key currency is basically reach, frequency, exposure and cost per thousand. And where the currency out to be is about outcomes, engagement and effectiveness. Because right now all I’m doing is I’m measuring how cheaply or how expensively I’m buying the pig. I’m not figuring out whether or not the hot dog tastes good.
Rishad Tobaccowala, president of Starcom IP quoted in Bob Garfield’s Chaos Scenario article.

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