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I cannot decide whether to laugh at the absurdity or out of schadenfreude about the latest suggestions to outsource low-end PR jobs by UK and Australian agencies. Most think jobs will be lost to India, where their employers are sizing up savings from workers costing only a fifth of the price. Anne Gregory, president of the Institute of Public Relations says:

I think some of the elements of practical PR are becoming commoditised and therefore price sensitive.

I could certainly see online research going out to India. Press releases could be written there if they were the sort that just required people to put words on paper - technical press releases like product updates.

Or they could realise that traditional PR is dead and long live DIY PR. How about getting your clients on to blogging to give them a way to manage their own ‘message’. And how about not calling it a message but a conversation that is carried out by the company itself rather than a polished proxy. Oh, but that would mean the end of our job as we know it? Indeed. But isn’t it better to redefine your place yourself rather than be redefined (or outsourced) out of existence...?

via Corporate Engagement