Strict Standards: Non-static method CSS_Switcher::usage() should not be called statically, assuming $this from incompatible context in /home/bigblog/public_html/hipporiver/plugins/pi.css_switcher.php on line 29

Warning: Cannot modify header information - headers already sent by (output started at /home/bigblog/public_html/hipporiver/plugins/pi.css_switcher.php:29) in /home/bigblog/public_html/hipporiver/core/core.functions.php on line 707
the Big Blog Company | Posting for profit
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
February 24 2005
Posting for profit
Adriana Cronin-Lukas • Blogs & Blogging • tBBC in the media 
Trackback to this post [0]

It seems that blogging is gaining some traction or at least some coverage. This time it is Bobbie Johnson in the Guardian (no surprise there) writing about the business potential of blogging.

There are now millions of bloggers creating a network of interesting voices. Despite the grassroots “free” ideology, the hype has expanded further ever since it became clear that some people were making money out of the medium.

There are some who are making a fortune from blogging. Belle du Jour was a blog by a London call-girl, who has recently published a book and signed a deal for a TV series.  Nick Denton is also mentioned as a king of commercial bloggers. I am not sure about that but yes, Denton is using the blog trend to ‘re-invent’ online nano-publishing, which is an old model by new means. But that is not the point. Gawker media stock is high and the company’s business model is profitable. His latest blog, Lifehacker, attracted sponsorship from Sony and demonstrated how weblogs are inching towards legitimacy with the traditional business community.

But as a ‘blogging expert’ points out:

“It’s possible for an individual, skillful blogger to have income from a blog,” says Adriana Cronin-Lukas, a consultant for fledgling firm the Big Blog Company (, and a serious weblogging evangelist. “But ultimately it is the communications aspect of the blog that brings money in - by blogging about a company or expertise.”

Hey, I am a serious weblogging evangelist! Shucks.

Bobbie draws attention to the budding industry that caters for bloggers:

In fact, for all but a select few, this city of gold will always prove elusive. Instead, it seems the real way to make money from weblogs is not from producing the final product, but in delivering services to bloggers eager to live the dream.

There is now owned by Google, and Movable Type and Typepad created by Six Apart. The company got £5.8m in funding and now has 80 people with offices in the US, Japan and Europe.  Last month they completed the buyout of LiveJournal, with a user base of more than 5m people. Now the company has three products aimed at three markets, and a good profile among a business community that is providing them with income.

Then there is Technorati that is fast becoming of weblogging’s most innovative applications, searching the web in real time to let bloggers track who is speaking about them. The team - and many users - see it as a vital part of the interconnecting ecosystem that forms the heart of what is termed “the blogosphere”.

And do you remember our metrics, schmetrics attitude? Well, here’s me caught with some numbers down!

Cronin-Lukas points out what the bean counters want to hear: blog readers are desirable consumers. “A recent survey by US-based ad network Blogads revealed 61% of blog readers are over the age of 30, and more than 45% spend five to 10 hours reading blogs each week.”

With figures like that, it will be hard to persuade some eager beavers not to jump on the bandwagon.

So, c’mon eager beavers… get a-blogging.

Page 1 of 1 pages