Strict Standards: Non-static method CSS_Switcher::usage() should not be called statically, assuming $this from incompatible context in /home/bigblog/public_html/hipporiver/plugins/pi.css_switcher.php on line 29

Warning: Cannot modify header information - headers already sent by (output started at /home/bigblog/public_html/hipporiver/plugins/pi.css_switcher.php:29) in /home/bigblog/public_html/hipporiver/core/core.functions.php on line 707
the Big Blog Company | More people reading blogs - news flash
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
August 09 2005
Tuesday
More people reading blogs - news flash
Adriana Cronin-Lukas • Blogs & Blogging • Blogs in the media • Marketing & PR • Trends 
Trackback to this post [0]

Red Herring reports:

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

I am hearing this from all sides and have been invited to a couple of conferences for advertisering industry to speak about blogs and advertising. Hm, I am not sure they’ll like what I have to say but I will try to make sense of the relationship between such two different worlds - the blogoshpere and media industry. Well, the first thing I notice, apart from the bitching from both sides, is the media industry’s eyes watering as they are trying to focus on blogs. Too small for those big-budgeted and gloss-filled vista and the range of vision is adjusting with the declining revenues, impact and channel fragmentation and other disruptive goodness.

But back to the blog ‘metrics’:

As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

Blogs are addictive, that’s the real news flash. Heh.

Page 1 of 1 pages