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Red Herring reports:

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

I am hearing this from all sides and have been invited to a couple of conferences for advertisering industry to speak about blogs and advertising. Hm, I am not sure they’ll like what I have to say but I will try to make sense of the relationship between such two different worlds - the blogoshpere and media industry. Well, the first thing I notice, apart from the bitching from both sides, is the media industry’s eyes watering as they are trying to focus on blogs. Too small for those big-budgeted and gloss-filled vista and the range of vision is adjusting with the declining revenues, impact and channel fragmentation and other disruptive goodness.

But back to the blog ‘metrics’:

As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

Blogs are addictive, that’s the real news flash. Heh.