The MediaPost column Just an Online Minute has an interesting factoid:
The band the Presidents of the United States of America shot its latest video using only mobile phone cameras. That just may be a first. The video for the band’s “Some Postman” was reportedly filmed in Seattle in only a day using several Sony-Ericsson mobile video phones. If this catches on, the advertising industry, its high-priced agencies, production company partners, and all related hangers-on could be in even more trouble than they are already. We don’t know what the associated costs were, but you can bet your bottom dollar they were less expensive than shooting a regular music video.
This is it, with all that cheap (but user-friendly and effective) technology, I wonder how agencies and commercial film-makers are going to keep their grip on advertising budgets. There is value in their expertise and migrating to new tools they will discover a whole new world. I know one who already has.