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October 12 2004
Tuesday
Markets are conversations… continued
Adriana Cronin-Lukas • Products & Services • Brand blogs • Marketing & PR 
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Sean Callahan writes about blogs and the conversations they enable at BtoB Magazine. My favourite bit:

“My interest in blogs in general flows out of my perception that society has become massively connected,” said Simon Phipps, Sun Microsystems’ chief technology evangelist, who has three blogs himself. “I agree with `The Cluetrain Manifesto’: Markets have become conversations.”

The implication is that markets, prior to the rise of the Internet, were essentially monologues. Today, with the rise of technology in general and the Internet in particular, markets are increasingly becoming dialogues, and blogs represent a perfect example of the trend.

via Steve Rubel

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