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the Big Blog Company | Letter to Dell
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
August 17 2005
Wednesday
Letter to Dell
Adriana Cronin-Lukas • Blogs & Blogging • Marketing & PR 
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Jeff Jarvis writes to Michael Dell…

Today, when you lose a customer, you don’t lose just that customer, you risk losing that customer’s friends. And thanks to the internet and blogs and consumer rate-and-review services, your customers have lots and lots of friends all around the world.

... and describes how that happens:

I blog. And I shared the story of my Dell trevails here. The topic resonated with hundreds more people. Go read the many comments here and here. Too busy? Then have an intern or an MBA do it for you.

And then have them read all the many posts of other bloggers who pointed to my posts and shared their dissatisfaction with your products, service, and brand and, in many cases, announced that they were no longer going to buy your name: See some of those posts here or here and you’ll learn a lot.

Heard of those new podcast things? Well, you’re in one.

Now go read the press this generated, because the press is reading blogs, even if you’re not: here (where Fast company turned consumer dissatisfaction into a verb: you got Dell’d), here (ZDnet not just in America but in India, where your many customer-service people are probably reading this, even if you’re not), here (a mainstream newspaper), here (an influential online news service), here (a consumer PC magazine), here (BusinessWeek, guys), and plenty more here: Just Google it; you should be doing that every day.

Yes, the meme travel gets interesting in the blogosphere nowadays…

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