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the Big Blog Company | Kryptonite lesson
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
November 18 2004
Thursday
Kryptonite lesson
Adriana Cronin-Lukas • Blogs & Blogging • Blogs in the media • Marketing & PR 
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Kryptonite is dealing with the fall-out from the revelations about how easy it was to unlock their products using just a Bic pen. A message on their website says:

Thousands of replacement locks have been sent out to customers in the last few weeks. Kryptonite continues to manufacture and ship new products to consumers on a weekly basis. The whole process of the Lock Exchange Program is a complex one with manufacturing and transportation all coming into play. We are building and air shipping the new locks to get them out to our customers as fast as possible.

Jeremy Wagstaff of LOOSE wire revisits the Kryptonite saga for a few pertinent points:

One thing that deserves a closer look are reports that the Bic pen information was not new - it was just better disseminated. The problem, some websites have said, was first highlighted by British freelance journalist and cartoonist John Stuart Clark in 1992. His methods - collaborating with a ‘professional villain’ undermined his story and the vulnerability was largely forgotten (except by the professional villain community, presumably). The original article is worth a read (PDF only).

That is interesting. So the problem was discovered in 1992 and picked up selectively by a few journalists, probably as a sort of urban myth type meme. So blogs indeed have a impact, or rather the network of bloggers. Companies, take note.

If this Kryptonite case is a Cluetrain ‘markets are conversations’ moment, maybe that is the lesson we should all be taking away, not just that some locks are hopeless? After all, other manufacturers and vendors are being quick to claim their products are Bic-pen safe…

Indeed.

via Steve Rubel

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