Vanessa Knox-Brien and Baukjen de Swaan Arons launched Isabella Oliver (named after their children) in 2003. They saw the lack of stylish maternity clothes available on the market when they were pregnant themselves.
For Vanessa, previously head designer at Victoria’s Secret, and Baukjen, with her background in marketing the road ahead was obvious. Along with the level headed Geoff Van Sonsbeek who runs operations they decided to launch a maternity wear brand that would cater to
the needs of the modern and stylish pregnant woman.
It gets better than that - they have a blog caled Baukjen & Vanessa diary. It is clean and stylish looking, with photos in the posts. The only (minor) gripe I’d have is that there are, as yet, no links in the sidebar. Girls, a blog is not just an online brochure, it’s a part of a network of blogs, so show us what blogs you read and engage. But it’s early days and judging by the content, it is turning out to be an interesting niche blog well worth watching as it documents the creation of a company. Their first post tells a story of a dynamic venture:
In May last year we moved into our own premises in Kentish Town - it reminds me a bit of the warehouses in Tribeca - and business has continued to grow. So far so good. In August we’re launching in the USA, which is really exciting and a bit scary for me, its home country and full of family and friends - another reason for doing an online diary as they’re a great way to keep in touch!
We’ve been live 2 weeks in the USA now and are happy to announce that we have had our 100th order today at 11.30!!! So thank you to all the stylish, pregnant ladies back home who have supported us and keep having those babies!!
Give mothers with style a chance!
via Blogger me