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the Big Blog Company | Is corporate blogging worth the hype?
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
July 28 2005
Thursday
Is corporate blogging worth the hype?
Adriana Cronin-Lukas • Blogs & Blogging • Company blogs • Marketing & PR 
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Apparently yes. Backbone Media asked bloggers at hundreds of companies to participate in an online survey and conducted in-depth interviews with leading individuals from six corporate blogs that were selected as representative of the diverse spectrum of the corporate blogging world.

What we discovered was that for the majority of our survey sample, (which includes some of today’s biggest corporations and scrappiest underdogs), corporate blogs are living up to all the hype. We discovered that corporate blogs are giving established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting in ways that are tangible to the sales and marketing side of the business.

Well, it’s not exactly a new flash, is it?

Update: Realised that my post reads as if I were sceptical about the report or did not consider it important. On the contrary, I am glad it was produced and big thanks to the Backbone Media. I will blog more about it as soon as I get round to reading it in detail.

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