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October 11 2004
Monday
Why not use the blogosphere?
Adriana Cronin-Lukas • Blogs & Blogging • Products & Services • Brand blogs 
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ProBlogger offer tips for bloggers about How to explode your blog’s traffic by writing Articles. Well, nothing new there.. but wait, he means them to write articles for other publications e.g. ezines, that will then give ‘free exposure’ to his blog and drive audience to it. I do not understand. Why not engage other bloggers by writing quality articles on your blog instead, as God intended when he created blog?

This seems to completely ignore the whole network of bloggers and their audiences. There may be many blogs with very distributed traffic, which makes one’s ‘blog promotion’ harder in the traditional marketing sense but so what? Every blog has its own corner of the blogosphere. Getting its name and content around that world, can be the most effective ‘word of mouth’ you can imagine. Why? Because it’s credible.

via BL Ochman

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