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the Big Blog Company | Hard Diamond…
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
October 02 2005
Hard Diamond…
Adriana Cronin-Lukas • Products & Services • Brand blogs 
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... or can a blog be a master jeweller’s best friend?

Last Tuesday I ventured out of our Chelsea ghetto to Bethanal Green in East London to visit a magical place, Paul Hatton’s workshop where he designs and makes his jewellery. He has not appeared out of nowhere - Paul is an outstanding English jewellers and spent many years in Los Angeles where word got round the Hollywood stylists. As a result he acquired an impressive line up of customers - apparently Liv Tyler and Kim Basinger just can’t live without his creations and cigar-smoking Jack Nicholson commissioned Hatton to make 12 ashtrays for him, one of which was a present for Michael Caine.

Enough of name dropping, it was a wonderful afternoon, talking alternately about jewellery and blogs - a combination that you’ll see more often in the coming months as Paul wants to blog about his craft. I will be helping Paul in any way I can to turn his blog into a conversation with an increasing number of customers. Thanks to Hugh for arranging the introduction.

The first Paul’s creation I laid my eyes on is this beautiful egg cup. My arty farty description: it combines modern simplicity with medieval opulence.


Paul’s website is nice and clean with images of his jewellery and he already has a blog set up, Hard Diamond. This is where he shares precious (pun unintended) information about his travels, his creations and how to cut diamonds and why. The blog is there to let the world know about his passion for jewellery and about his business and helps him find those who want to own a bit of his story. The idea is to reach out to those who might appreciate Paul’s art and commission him to create more beautiful objects for them.

So watch this space, as they say.

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