A couple of weeks ago, I critiqued the GM Smallblock blog here and in the comments of this post, along with Paul Woodhouse. Looking at the GM Smallblock blog now, I see that they have taken my advice on adding author names to posts...though the posts are still marred by a “posted by guest columnist” label at the bottom. Oh, well - take what you can get, I guess.
Michael Wiley, the GM employee in charge of GM’s blogging efforts, seemed quite hesitant to take any professional advice on how to improve upon the Smallblock blog. Indeed, his response when it was pointed out that engaging the petrolheads in the blogosphere would vastly extend the blog’s reach and effectiveness was as follows:
We fully understand the network effect possible with blogs but we are in no hurry to be everywhere.
GM fully understands nothing when it comes to blogging. You don’t have to be everywhere, nor should you want to be. But you do need to engage your curve of the blogosphere, and there is no business case for not doing so.
Link via Tinbasher