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the Big Blog Company | Feeds, Blogs & Search Engines
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
November 03 2004
Feeds, Blogs & Search Engines
Adriana Cronin-Lukas • Blogs & Blogging • Syndication 
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According to Mike Rende, a guest writer on SearchEngineWatch that also has a blog, blogs can have a dramatic effect on search engine positioning. Although this is not what makes us go weak in the knees when we talk about blogs, it may be just the kind of information that a blog-friendly CIO, COO or Marketing Director may be able to use to convince his more ‘conservative’ and metrics-oriented colleagues. 

Jeremy Zawodny of Yahoo! explains:

With blogs and RSS feeds, content is updated in real time,” said Jeremy Zawodny of Yahoo! “And people who want to get the updated information can get them. It is changing the way that people get their information from search engines; it is aggregating information. Since feeds are machine readable, there is no guessing game with constructing pages.

It is the advantage that syndication gives to blogs - by removing the need to visit a specific web site regularly, blogs have increased their traffic. And most importantly:

The power to subscribe and unsubscribe lies solely with the visitor, rather than a service that may - or may not -unsubscribe you from an email subscription when you request it.

It is the inherent search engine friendly nature of blogs that gets the attention of search engine marketers.

Why should search engine marketers care about blogs? “Because they have a different relationship between the user and the content,” said Watlington. “If you think about pages sitting in an index, you are waiting for the search engine to come and query your data. On the other hand, because of the feed’s relationship, the user is right there getting the data almost as fast as you create it.”

“It is an active relationship (blog) vs. a passive relationship,” she continued. “Blogs provide faster access (to data) to an informed and interested audience.”

And that’s just blogs in search engine marketing! They also brighten your teeth while you sleep and remove ring around the collar… grin

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