So General Motors Vice Chairman Bob Lutz is now blogging. It looks like Michael Wiley and the GM PR crew learned some lessons from their initial stumbling with the GM Smallblock Engine blog - Lutz’s blog not only has links to auto sites, but even to other blogs. And the PR people aren’t (so far) deleting the critical comments which have been posted in response to some of Lutz’s blog entries. Encouraging. It looks like Lutz is writing posts that are then blogged for him in the back-end by a PR flack or maybe even a webmaster, which is disappointing - the ease and do-it-yourself aspect of blogging is one of the things that makes it so infectious and so useful. But still, good effort on the part of Lutz.
And, of course, it’s nice to see another non-IT-related exec blogging. I have a sneaking suspicion that he is the first of many who will take the blog plunge in 2005, especially in light of this revelation from Lutz:
You real people have more faith in us than many media seem to do!
Wonderful - yet another business exec realising that talking to people through his company’s own medium (instead of relying entirely on other media) yields unexpectedly encouraging, positive results. Tell your friends, would you, Bob?
Link via SMLXL