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March 20 2005
Sunday
Cognitive paparazzi
Adriana Cronin-Lukas • Marketing & PR 
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Now, read this and tell me advertising industry isn’t in deep, deep trouble. Ageless Marketing on Neuromarketing:

...the rising tide of interest among marketers in how brain science might offer powerful new insights into consumer behavior is too much driven by raw exploitive motives to find new ways of manipulating consumer behavior. Too many marketers are being seduced into viewing brain science as a high tech source of revelation about consumer behavior.

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