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the Big Blog Company | British Heart Foundation: “Stop smoking blogs”
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
October 07 2004
British Heart Foundation: “Stop smoking blogs”
Jackie Danicki • Blogs & Blogging 
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Huh? Since when has it been possible to smoke blogs? Well, never. That’s just the British Heart Foundation being a bit unclear. What they are actually doing is giving those who are trying to quit the cancer sticks the opportunity to start their own smoking cessation blogs. And they come complete with permalinks, comments, TrackBacks, RSS, and archives. But...where are the blogrolls? Plus, call me cynical, but all of the existing blogs have the stale stench of PR-created content. I guess the BHF is just trying to kick things off, but they should have drafted in some real people who are trying to quit - goodness knows there are enough of them out there - to launch this initiative. Better yet, check out our All About Blogs section to pick up some pointers on how to get the most out of the really revolutionary thing about blogs: the network effect. I’ll keep an eye on this one and see how things go.

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