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the Big Blog Company | Brave new world… of blogs
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June 06 2005
Brave new world… of blogs
Adriana Cronin-Lukas • Blogs & Blogging • Company blogs • Blogs in the media 
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A good article by Nicole Ziegler Dizon of AP in the Miami Herald about corporations entering brave new world of blogs. She uses the case of Bob Lutz, Vice Chairman of General Motors to illustrate the effectiveness of blogging by making possible for companies to present their side of the story, or their story in the first place.

When General Motors Corp. wanted to stop speculation this spring that it might eliminate its Pontiac and Buick brands, Vice Chairman Bob Lutz took his case directly to dealers and customers who were up in arms about the possibility.

He wrote about it on the company’s blog.

There are corporate blogs, although the blogosphere is not bursting at seams with them. Apart from GM, other executives with public blogs include Richard Edelman, president and chief executive of the global PR firm Edelman and Craig Newmark, founder of the online swap meet Aircraft manufacturer Boeing Co. also uses a blog to promote its brand. Randy Baseler, vice president of marketing for Boeing Commercial Airplanes, made his first entry in Randy’s Journal on the day before rival Airbus unveiled its A380 superjumbo jet. The numbers will grow for those companies that care about their perception ... and the integrity of their relationship with customers as Jonathan Schwartz puts it. Peter Blackshaw of Intelliseek is quoted, and I agree:

I think that in two years ... we will look back and laugh that we treated this as such a big deal as it’s inevitable that companies will adapt to the consumer-driven atmosphere of the Web.

We told you so… grin

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