General Motor’s ‘executive’ blogger, Bob Lutz is giving an insight into his experience with blogging in Information Week. He talks about the importance of unfiltered conversation, showing the bad with the good as a means to buildling lasting credibility. Sounds familiar?
His concluding advice is obvious given the success of the Fast Lane blog:
To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.
To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.
Told you so.
For those who can’t get enough of Bob Lutz, here is an interview he gave to AutoWeek.