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the Big Blog Company | Blogs could have saved my old company five figures a year
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
September 16 2004
Thursday
Blogs could have saved my old company five figures a year
Jackie Danicki • Blogs & Blogging • Personal 
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A few years ago, I worked as the website editor for a company whose customers were HR departments and their expat employees. One of the value-added aspects of our offering was regularly updated, relevant news on the issues that mattered to HR professionals and to globally mobile workers.

In order to get hold of this news, our company had a monthly subscription to Lexis-Nexis. We started off with a discounted rate of £1200 per month, and after a year we were paying £2000 a month.

Now, Lexis-Nexis is a great resource for many companies - if you can take advantage of enough of its offering to justify the cost. All we were after was the latest news that was relevant to our target audiences; we had no use for the years of newspaper archives or the public records access or any of that. The management consultancy and marketing ‘experts’ who were calling the shots thought that this was good value for money.

I’ll leave that discussion for another time, but last night it struck me just how much money we would have saved if the blogosphere had been thriving back then. I would have been spoilt for choice when it came to news for either of those audiences. Is Lexis-Nexis happy about the proliferation of blogs and the boom in that vast network of free news and other resources, or are they taking a music industry-style If the world is allowed to change, we might also be forced to change with it - and that we cannot have approach? I don’t know, but if enough companies have caught on to the fact that there are better uses for their budgets than buying news from Lexis-Nexis, I will be watching the evolution of their business very closely over the coming years. (Yes, years: They offer enough value that I think they’re in for the long haul. But I anticipate some kind of business model alteration in response to recent developments.)

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