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the Big Blog Company | Blogging the PR nightmare
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
September 12 2004
Blogging the PR nightmare
Jackie Danicki • Sui Generis 
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Daniel pretty much sums it up:

I have a job that makes you lie. To everyone. All the time. It’s tearing at my soul.

Check out the lie-filled email he had to write to one director who has produced what Daniel calls “the worst, most offensive movie I’ve ever seen,” which he closed with:

Thanks and best,

[too humiliated to sign my own name]

But at least it gives him good fodder for amusing blog posts. 

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