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the Big Blog Company | Blogging rulez
“Who yer callin' a sparrow, you schmuck?!”
The bird on the back.
June 07 2005
Tuesday
Blogging rulez
Adriana Cronin-Lukas • Blogs & Blogging • Company blogs • Bloglaw 
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CorporateBloggingBlog has an excellent summary and comparison of all publicly available blogging policies, IBM, Yahoo, Hill & Knowlton, Plaxo, Thomas Nelson, Feedster, Groove and Sun.

There is an analysis and bit of pattern-spotting among the rules:

The Core; all companies

  • You’re personally responsible
  • Abide by existing rules
  • Keep secrets
  • Be nice

The Common; approximately half of them

  • Add value
  • Respect copyright
  • Follow the law
  • Cite and link
  • Discuss with your manager

The Unusual; only one or two companies mention

  • You can write on company time
  • Our goal
  • You may disagree with the boss
  • Stop blogging if we say so
  • Contact PR

Each of group of rules is further analysed.. a must read.

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