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the Big Blog Company | Blog Visitors More Affluent Than Average Web Users
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August 08 2005
Monday
Blog Visitors More Affluent Than Average Web Users
Adriana Cronin-Lukas • Blogs & Blogging • Blogs in the media • Marketing & PR 
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Who’d a thunked it?

Blog visitors are 11 percent more likely than the average online user to have household incomes of at least $75,000, and are also 11 percent more likely than the average Web user to connect via broadband.

I thought bloggers are time wasters, having nothing better to do then blogging about their cats and reading other blogs… In their pyjamas. And that nobody really cares what bloggers write about.

Something tells me that this should get the marketers’ pulses racing:

The report--authored by comScore Network’s Graham Mudd and DoubleClick’s Director of Research Rick Bruner, and sponsored in part by Gawker Media and SixApart--also found that blog readers visit nearly twice as many Web pages as average Internet users, and are more likely to shop online. According to the report, 51 percent of blog visitors made an online purchase, compared to 39 percent of the all Internet users.

Bloggers brace yer’selves - you’ll have to beat them off with a stick.

cross-posted from Media Influencer

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