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October 25 2005
Tuesday
Arctic Monkeys give PR cold shoulder
Adriana Cronin-Lukas
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David Sinclair reports in The Times:

A reluctant rock band leapt straight to the top of the charts yesterday, propelled to unexpected stardom by a DIY marketing campaign on the internet.

To music promoters they are the proof of two troubling new phenomena — acts successfully promoting themselves to the big time via a website and fans swapping their songs on internet forums.

This morning music PRs were adjusting themselves to a brave new world where emerging bands can market their product successfully before choosing a record label.

Imagine how famous they would be if they had a blog as well! grin

cross-posted from Media Influencer

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