Charlene Li of Forrester Research comes out in favour of business blogging in a research paper Blogging: Bubble Or Big Deal? When And How Businesses Should Use Blogs. Well, at least judging from the executive summary…
Although Weblogs (blogs) are currently used by only a small number of online consumers, they’ve garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals.
You can purchase the report for a princely sum of US$349. Or you can talk to us, the blog birdies themselves… Or you can do both.