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October 11 2004
Monday
Age of sledgehammer advertising
Adriana Cronin-Lukas • Marketing & PR 
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A great article by Mark Gimein in the New York Metro about struggling advertising industry:

Just as years ago advertisers realized that banging audiences over and over with a catchy tagline, ad agencies are currently overwhelmed with the suspicion that the language of contemporary ads - the catchy tagline, the celebrity put in a funny situation, the twist ending, even the TV commercial itself - doesn’t work like it used to.

Shock, horror.

via Brand Autopsy

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