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December 08 2004
Wednesday
Advertising street has blogs in sight
Adriana Cronin-Lukas • Blogs & Blogging • Blogs in the media • Marketing & PR 
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Business Week reports:

Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

There is much written about how bloggers can make money. From BlogAds, to Nick Denton and Jason Calacanis blog-empires, to sponsorship by big brand names. I still believe that there is no sustainable business model in one’s blog without a supporting business somewhere else. In the meantime:

Clearly, the business of blogs is in its infancy, with lots to be worked out. But that’s not stopping marketers, entrepreneurs, and writers alike from diving into this newest form of New Media.

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