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October 28 2005
Friday
A quote not to remember!
Adriana Cronin-Lukas • Marketing & PR 
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Saatchi & Saatchi CEO Lee Daley talks about how technology impacts advertising.

We’re going to have to get the consumers to opt in to the advertising experience. Interactive television, in actual fact, will probably be the greatest opportunity to overcome the threat of the PVR, but I think that consumers may end up paying for the advertising because they will opt in to content for longer, they will opt in to a truly interactive relationship through the television medium.

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