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CoolBusinessIdeas, a Singapore-based business intelligence company has built its new website around an open blog. The company publishes a free, monthly e-newsletter, collects new business ideas and innovations globally. It has expanded its reach to cater to an international audience. Adrants reports:

The blog and newsletter tracks emerging business innovations in overseas markets which businesses around the world can emulate. Written in a concise yet informal manner, the articles in the newsletter touch on business ideas such as “Micro-Purchasing”, “Supermarkets of the Future”, and “Innovation + Style = Lots of Customers”. The idea are intended to serve as inspiration for business professionals and entrepreneurs to think of how they can use these new concepts in their companies.

Apart from the intrusively long plug for their ‘free business ideas newsletter!’ and business books and whatever else they can think of to push to the hapless reader that came to read the blog, it is indeed a blog. With permalinks, trackbacks and categories and more. The annoying clump of text - you can tell I don’t like the ad, can’t you - is so long that they need to helpfully point to the blog by a heading ‘latest entry’ just where the blog begins. And the blogroll is miniscule, but these are early days.

CoolBusinessIdea have the right idea. Chunk-sized information, flexible trend-spotting and commenting, interesting and informal style can make them an easy but informative read and their blog the envy of their industry peers.