“Oh wow, that's a big blog you've got there!”
Some important bloke on some important blog.
February 22, 2006
Wednesday
Good things come to those who wait
Adriana Cronin-Lukas • Products & Services • Brand blogs • Administrative 
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Rachel tells the world about the new Guiness Blog.

She gives some interesting background to trying to get a major brand management company to introduce blogs. Thumbs up to the effort, I know it wasn’t easy:

It’s been a long journey from idea to reality for this site; long and varied conversations with the legal teams to ensure that a site would comply with our Marketing Code and allow the brand team to have a conversation with their consumers that would follow the principles in the document.

On a different note, Rachel mentions that she is with her old company for another two week and will be setting out as a freelance project manager. Well, we hope to use her expertise extensively in the immediate future and, in fact, can’t wait. grin

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