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Crisis blogs
May 23, 2005
Kensington - another Kryptonite?
Adriana Cronin-Lukas • Products & Services • Crisis blogs • Marketing & PR 
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There must be something with the combination of a letter K and a lock company… Kensington is another lock manufacturer to get their product ‘exposed’. Gizmodo reported that apparently all you need to break into a Kensington laptop lock are some scissors, duct tape and a toilet paper roll. As with Kryptonite, we have a video (WMV, 7.5 MB) of someone cracking the popular laptop lock in just two minutes.”

The blogosphere is ‘conversing’, asking about the Kensington’s PR agency… Lary Borsato alerted them to the video and the ‘buzz’. It took a PR wonk two days to get back to him with this stellar response (the comments following his posts are interesting too):

Hey Larry,

Thanks for getting in touch with me. I was out of the office the past two days, so I didn’t get your e-mails until this morning. I appreciate your input. We’ve seen the video, and we’re producing a response.

We’ve found that the affected products are limited to a small batch of locks, and Kensington is offering replacements for those. I’d like to hear about any more insight you can offer.

Thanks Larry.

Note the we’re producing a response bit! I mean assuming Larry wasn’t the first one to contact them, just how many days does it take to react to a product meltdown?! Given such profound lack of agility and understanding of ‘public relations’, it’s good to see the PR firm being named, it’s Connecting Point Communications. And nothing really happens here. On the bright side, Steve Rubel coins a new verb in PR: Kensington Lock Kryptonited.

Amazingly, The GadgetGuy blogged about such lockpicking (both Kryptonite and Kensington) last year. Maybe the blogosphere is not fast enough too. Faster, blogs, faster. grin

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